Jūrmala

Baltic Beaches, Pines and Spas

Jūrmala is a coastal town in Latvia where pine forests meet sandy beaches along the Baltic Sea. The area features wooden architecture and historic spas that have attracted visitors since the early 1900s. Walking through Jūrmala, you’ll find wide promenades lined with old hotels and cafés serving local dishes like rye bread and smoked fish. Seasonal festivals celebrate music and traditional crafts. The town’s location makes it easy to explore nearby nature reserves and historic sites while enjoying fresh air and quiet streets.

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City in Latvia

$$$

$	Cheap
$$	Medium
$$$	Expensive, upscale
$$$+	Very expensive, luxury

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Safety: 8.7

General Safety:	9
Health & medical:	8
Accessibility:	7
Tap water:	10

Read details

3/5

English is commonly spoken in hotels, restaurants, and tourist areas, especially in summer. Some older locals may speak only Latvian or Russian, but younger staff and service workers are usually comfortable with English.

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Last update: 12 Oct 2026

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Jūrmala Summary

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Strong for sandy beaches and spa culture. Relax on long Baltic shores, walk pine forests and enjoy wellness resorts and seaside cafés.

Place score

7.8

Best at:

Sea

Walkable

Spa & wellness

Cosy towns

Beaches

Personal score

Suited for

👶 8

Families

🧓 8

Seniors

🛡️ 8

Travel Beginners

👩 8

Solo

Latvia – Quick facts

Guide Etiquette Holidays Other

Power Grid:	230 V, 50 Hz Plug: Type C , Type F Type C: Type F: Read about power adapters
Currency:	Euro (EUR) £1 ≈ €1.19
Cashless info:	Rating 5/5 Cashless payments are widespread, even for small amounts. Cash is less commonly used. Save with a travel credit card
eSIM providers:	Best value: Saily Flexibility: Airalo Read our in-depth comparison

Tipping:	Tipping is appreciated but not obligatory. Rounding up or leaving 5-10% in restaurants is common.
Public drinking:	Public drinking is prohibited and may result in fines.
Public smoking:	Smoking is restricted in public areas and near entrances.

Independence Day (November)	National celebrations and closures.
Midsummer Day (June)	Festivals and bonfires.
Christmas (December)	Markets and closures.

Emergency contact:	Emergency Number: 112
Taxi apps:	Bolt, Yandex Go, Forus
Other:	Latvia is known for its beautiful nature and Art Nouveau architecture in Riga.

Best times to travel

The best times to travel section shows how the months compare for a visit, so you can find the time of year that fits what you want to do.

Background colours of the months:
The colour shows the typical temperature: yellow (hot), green (mild) and blue (cold). How strong the colour is shows the travel season: full colour means high season, soft colour means shoulder season and soft-striped means off season.

Weather symbols:
Each month has one symbol showing what the weather is typically like, such as hot and sunny, freezing or a rainy or snowy season. Use them to quickly spot months that match the weather you want, or to avoid the ones that don't.

Crowdedness:
The people icon shows how busy the place usually is. The more people, the more crowded it gets.

Additional notes:
The grey info boxes point out special things worth knowing, like recurring weather issues or seasonal events.

for Jūrmala, Latvia

🌨️

Jan

🌨️

Feb

❄️

Mar

🌤️

Apr

🌤️

May

🌤️

Jun

🌤️

Jul

☀️

Aug

🌤️

Sep

🌥️

Oct

☁️

Nov

🌨️

Dec

High season:	June - Aug.
Shoulder season:	May, Sep.
Crowdedness:	6 (Many tourists)

Tap on a month for more info Hover over a month for more info

Climate details

Beach and swimming season mid June to late August, Baltic water rarely above 20°C

Many hotels, restaurants and cafes reduce hours or close October to April, spa hotels stay open year-round

Don't miss

🏖️ Walk along the pristine sands of Jūrmala Beach, Latvia's top attraction
🛍️ Stroll down Jomas Street for shopping and seaside cafes
🗼 Climb the Dzintari observation tower for panoramic views
🏛️ Visit the open-air Jūrmala Museum exploring local coastal life
💦 Relax at Līvu Akvaparks, one of Europe's largest water parks
🌿 Explore Kemeri National Park’s bogs and forests nearby

You've been here?

Why travel to Jūrmala?

The main draw is the endless beach – soft sand, shallow water and plenty of space for everyone, whether you’re after a peaceful stroll or summer festival buzz. Jomas Street is the heart of the action, full of cafes, boutiques and street performers. You’ll find impressive wooden architecture, lush parks and a choice of wellness spas for some pampering. Families love the waterparks and playgrounds, while nature lovers can explore the Great Ķemeri Bog Trail or Ragakāpa Nature Park. Jūrmala’s summer is vibrant, but the city can feel sleepy in winter, with some restaurants and attractions closing or reducing hours. Baltic weather is unpredictable – bring layers and be ready for cool breezes, even in summer. The sea is rarely warm, but on sunny days, it’s perfect for a refreshing dip.

🏯Places worth seeing

1 Līvu akvaparks
2 Baltic Beach Hotel
3 Ķemeri water tower

🎡Places for activities

1 Jurmala city museum

🏞️Natural landmarks

1 Ragakāpa Nature Park
2 Jaundubultu Beach
3 Lielupe

🎈Events

Jūrmala Resort Festival
Ice Cream Festival
Ghetto Dance Hardcore Battle
Open-air summer gigs

Explore on map

Open map view

Knowledge before you go

Relax on Majori Beach. 18km white sand coastline.
Stroll Jomas Street for shops, cafés and summer concerts in pedestrian zone.
Climb Dzintari Forest Park tower for panoramic Baltic Sea and pine forest views.
Book spa treatments; Jūrmala's curative mud baths draw wellness seekers year-round.

How to travel to Jūrmala

Jūrmala is just 30 minutes by train or car from Riga, which has the nearest international airport. Trains from Riga run frequently all day, stopping at major districts like Majori and Dzintari. Buses and taxis are also options and the city is well-signposted for drivers.

Access summary

From Riga Airport (RIX): Bus or taxi via Riga, about 1–1.5 h.
From Riga city: Frequent suburban trains or buses, roughly 30–40 min.
Popular seaside resort; many visitors come on day trips from Riga.

Check your route from anywhere

Where to stay in Jūrmala

You’ll find everything from luxury spa hotels and boutique guesthouses to family-run B&Bs and apartments. Many places are close to the beach or nestled in pine forests. Book ahead for summer weekends and festivals, as the best spots fill up quickly.

Hotel recommendations

*by rating and popularity. Commissions have no influence on the rankings.

Lielupe Hotel SPA & Conferences by Semarah

9.5

Jurmala Spa Hotel

8.9

Hampton by Hilton Riga Airport

9.4

Baltic Beach Hotel & SPA

9.0

Kepler Club Riga Airport Hotel - Landside

9.6

Wooden Villa Aparthotel

9.7

Rixwell Collection Seaside Hotel Jurmala

9.3

Dzintars Hotel

9.3

Amber Sea Hotel & SPA

9.3

Villa Joma

8.8

Explore more accommodations

How to get around Jūrmala

Jūrmala is long but well-connected. The railway runs the city’s length, with frequent trains to Riga and stops in each neighborhood. Walking and cycling are popular, especially along the beach and through pine forests. Local buses and taxis are available and the main sights are easy to reach by foot or bike from most hotels.

Budget snapshot

Costs compared to home

We calculate the average costs when travelling to destinations and compare those with the living costs at your home. With this you can get an estimate of how expensive or cheap the destination is for you.

To customise this, you can set up which location and price level are used for the calculations in your account settings.

-23 %

Daily expenses in Jūrmala are around 23% lower than the average across United States. That means you'll spend considerably less on meals and getting around.

Exchange rate trend

The exchange rate price factor shows how expensive or cheap a currency currently is compared to its historical average. It's a quick way to see if a country is currently more or less affordable due to exchange rate changes.

-3 %

Your exchange rate (GBP to EUR) is 3% better than in recent years. That means travelling now costs around the same compared to the past.

Travel costs

To help you plan your trip, we provide estimated daily costs per person (when travelling as a pair) for different travel styles. These numbers give you an idea of what you might spend each day at this destination, including accommodation, food, transport and activities.

Additionally, we also provide average hotel costs for different travel styles to give you an estimate for the accommodation only.

Please note that these are only estimates. The real costs depend on booking times, season and other factors.

Daily cost summary

Travel style categories explained:

Backpacker:
Staying in hostels or budget hotels, cooking your own meals or eating cheap and choosing low-cost activities.

Mid-range:
Staying in mid-range hotels, eating at a mix of restaurants and casual spots and enjoying a variety of activities.

Luxury:
Staying in luxury hotels, dining out at high-end restaurants and enjoying premium experiences without worrying about the price.

	Backpacker	Mid-range	Luxury
💵 Total costs per day, including accommodation	£39	£93	£254
🏨 Accommodation per night, per person	£14	£30	£68
🍝 Food per day	£22	£58	£173
🚕 Transportation per day	£4	£5	£14

Food & Drink

🍽️ Restaurant Dinner, per person	£26
🍛 Lunch Set, per person	£10
🍟 Fast food combo	£6
🍝 Preparing your own food, per day	£7.50
☕ Cappuccino	£2.80
🍺 Beer in a restaurant, 0.5 l	£4

Transportation

🚌 Public transport ticket	£0.65
🚕 Taxi Ride, 10 km / 6 mi	£8
⛽ Petrol, 1 l	£1.40

Other

🎞️ Cinema ticket	£8.50
👩‍⚕️ Doctor's consult	£39
🤧 Cold medication	£6.50
💇 Basic haircut	£11.50

Safety information overview

General safety

Jūrmala is very safe, with low crime rates. Usual common-sense precautions apply, especially on crowded beaches in summer. Watch valuables and be cautious of slippery boardwalks after rain.

Health & Medical

Medical care is good, with clinics and pharmacies in town. For serious issues, hospitals are in Riga. Tap water is safe and pharmacies are well-stocked. Bring any prescription medications you need.

Accessibility

Main streets, parks and beaches are accessible, but some old wooden buildings and forest trails may be less so. Most spas and hotels offer good accessibility, but check in advance for special needs.

Tap water

Tap water is clean, safe and tastes good — no need for bottled water. Public drinking fountains are available in parks and near the beach. Stay hydrated, especially on sunny days.