You land with your phone in hand and the first thing you want is a working data connection so you can pull up a map, message someone that you've landed or check into your hotel. Waiting in line at a counter at the airport to get a local SIM is the last thing you want to do after your flight, and sticking with your home carrier's roaming rates can turn into a nasty surprise on the next bill. At this point you might decide to just improvise and try to catch an Uber to get to your hotel using the airport Wifi.
You can avoid all that stress by just getting an eSIM and getting back online the moment your plane touches the ground. Buy a data plan before you leave, install it through an app or a QR code and it's ready when you land, no counter and no physical card involved. The catch is that there are dozens of eSIM brands now, and they all promise fast connections, wide coverage and painless setup. The market is insanely competitive and services change all the time, so it's worth comparing them in detail. We looked closely at nine all-purpose options, Airalo, Saily, Holafly, Nomad, Ubigi, Yesim, aloSIM, GigSky and Jetpac, to see how they actually compare, then added two niche picks at the end worth knowing about if your situation is a little different, Quibity and HelloRoam.
Airalo
Airalo is one of the biggest and best known names in this comparison, with a user base reportedly in the tens of millions. Its main strength is sheer breadth, plans cover more than 200 countries and territories, including plenty of destinations that smaller providers skip entirely. Alongside single country plans, Airalo offers regional bundles like Eurolink and Asialink plus a Discover Global option for multi continent trips.
Pricing tends to sit a little higher than some budget rivals on a per gigabyte basis. Airalo does now offer unlimited plans across dozens of single-country and regional destinations, though they run on a transparent fair-use policy, 3GB of high-speed data per day, after which speed drops to around 1 Mbps until the next day resets. A top up feature also lets you add data to an eSIM that's already installed without reinstalling it, which is a genuinely handy touch when you're mid trip. The app is well reviewed, with ratings around 4.6 out of 5 on the App Store and a touch lower on Google Play. The most common complaint in reviews is that customer support can be slow to respond when something does go wrong.
- Pros: widest country coverage by far at 200+ countries, unlimited plans available in dozens of destinations with a transparent 3GB daily threshold, handy mid-trip top-up, polished and well rated app.
- Cons: pricier per gigabyte than several rivals, unlimited plans throttle after 3GB a day, support can be slow.
Saily
Saily is run by Nord Security, the company behind NordVPN. Coverage has grown to more than 200 destinations across its country and regional plans, putting its network size close to Airalo's, with a separate Global plan reaching around 120 destinations on a single eSIM for multi country trips. Where Saily tends to win is price, its entry plans are frequently among the cheapest per gigabyte of any provider here, and independent speed tests have generally clocked strong 4G and 5G performance.
Saily's standout is the Ultra subscription, which bundles unlimited eSIM data with NordVPN, NordPass and other Nord Security tools plus perks like airport lounge access, aimed at frequent travelers who want security software alongside their connectivity. Trustpilot ratings sit around 4.7 out of 5. A few reviewers have noted occasional latency in less common destinations, which some put down to how Saily routes its traffic behind the scenes.
- Pros: cheap per gigabyte, fast tested speeds, coverage across 200+ destinations, unique NordVPN bundle on the Ultra plan.
- Cons: Global (single-eSIM) plan is narrower than Airalo's Discover Global at around 120 destinations, occasional latency reports in less common destinations.
Holafly
Holafly, based in Madrid, takes a different approach from the others here. Instead of selling fixed data tiers, nearly every plan is unlimited, priced by the number of days rather than by the gigabyte, so there's no counter to watch during the trip. Coverage estimates vary a bit by source and plan type, generally somewhere between 160 and 200-plus destinations, plus 11 regional bundles (a 40 country Europe plan among them) and a monthly global subscription for travelers who are on the road often.
That convenience comes at a premium. Holafly is usually the priciest option here on a per day basis, and hotspot sharing is often limited or blocked on standard plans, with 5G available in fewer places than some rivals, most connections run on 4G LTE. What it does very well is support and app quality, with live chat response times often cited in the two to four minute range and store ratings around 4.8 out of 5 on both the App Store and Google Play. It's the pick for travelers who use a lot of data and would rather pay more than think about running out.
- Pros: genuinely unlimited data across 160 to 200-plus countries, top app store ratings, fast live chat support.
- Cons: priciest option here per day, hotspot often capped or blocked, less 5G availability.
Nomad
Nomad, built by telecom platform company LotusFlare, covers anywhere from around 170 to over 200 countries depending on the plan type, and it's particularly well regarded for Asia, with reviewers consistently flagging Japan, Korea and Southeast Asia as its strongest destinations thanks to automatic switching between partner networks. Entry level and mid-size plans are genuinely cheap, often undercutting the rest of this list at the 5 to 10GB tier, and hotspot sharing comes included on most plans.
Where it loses a bit of ground is polish and support. The app has been described as feeling a step behind newer competitors, and while Nomad holds a respectable 4.3 out of 5 on Trustpilot, some reviewers report waiting ten minutes or more to reach a live agent during busy periods. For short Asia-focused trips it's hard to beat on price, for longer or more complex itineraries it's worth weighing against the others here.
- Pros: cheap entry and mid-size plans, strong Asia performance across 170 to 200-plus countries, hotspot included on most plans.
- Cons: app feels a step behind competitors, support waits reported during busy periods.
Ubigi
Ubigi, run by Transatel (part of the NTT group), covers roughly 190 to 200-plus countries and does something none of the others on this list do particularly well, it works on laptops and tablets as well as phones, and comes pre-installed on a number of Windows machines from Lenovo, HP and other manufacturers. Rather than reinstalling a new eSIM profile every trip, you install Ubigi once and simply recharge it for future travel, with one-off, monthly and annual plans all available.
That convenience comes at a cost. Pricing typically runs 10 to 20 percent higher than Airalo for comparable data amounts, and customer support is the most frequently cited weak point across reviews, described in more than one as slow to respond. It's a strong pick for anyone who regularly connects a laptop as well as a phone, less so if price or support speed is the priority.
- Pros: works on laptops and tablets, install once and recharge for future trips, strong network partnerships across 190 to 200-plus countries.
- Cons: pricier than Airalo for comparable data, customer support is the most frequently criticized part.
Yesim
Yesim, operated by Switzerland's Genesis Group, covers around 150 to over 200 countries depending on whether you're looking at its global or individual country plans, and pricing sits in the middle of the pack. What sets it apart is the extras, a free VPN (iPhone only for now), purchasable virtual phone numbers, and a pay as you go billing option called Pay and Fly, none of which the others on this list fully replicate.
The recurring knock in reviews is support speed, with several independent tests clocking response times in the hours rather than minutes, notably slower than quicker providers like Airalo. If the bundled VPN and virtual number features genuinely matter to you, Yesim is worth a look. If you just want data at the lowest possible price or fastest support, there are better fits above.
- Pros: bundled VPN and virtual phone numbers, flexible Pay and Fly billing, solid coverage across 150 to 200-plus countries.
- Cons: slowest support response times of the group in several tests, VPN currently iPhone only.
aloSIM
aloSIM, run by Canadian company AffinityClick, covers more than 200 countries through country, regional and a Global plan, and offers both capped and genuinely unlimited data options with a fair-use throttle after roughly 1.5 to 2GB of high-speed data per day. Its standout feature is a free phone number through its sister app Hushed, included with most plans, which gives you real calling and texting abroad rather than just data, something almost none of the other providers here offer.
Per gigabyte pricing sits in the middle of the pack, not the cheapest around but not overpriced either, and reviewers consistently praise how fast the live chat support responds when something needs fixing. Hotspot sharing and top-ups are supported across the board, and a 30-day refund policy adds a bit of a safety net if the eSIM doesn't activate properly.
- Pros: free phone number through Hushed, wide coverage across 200+ countries, fast live chat support.
- Cons: not the cheapest per gigabyte, unlimited plans throttle after roughly 1.5 to 2GB a day.
GigSky
GigSky takes a different route than most names on this list, operating as a full mobile virtual network operator with its own core network and direct partnerships with more than 400 carriers, rather than simply reselling other providers' capacity. Coverage spans 200-plus countries plus a genuine standout, connectivity on more than 200 cruise ships and select airlines, useful if your travel involves more than just landing at an airport.
That extra infrastructure comes at a price. GigSky's average plan cost runs noticeably higher than budget rivals, putting it firmly in premium territory, and it's a data-only service with no calls or texts. Unlimited data is available in select regions but throttles after roughly 2 to 2.5GB per day. The eSIM profile is reusable too, so you install it once and add new plans directly in the app without scanning a fresh QR code each trip.
- Pros: unique cruise ship and airline coverage, full MVNO with direct carrier partnerships across 200+ countries, reusable eSIM profile.
- Cons: premium pricing, data-only, unlimited plans throttle daily.
Jetpac
Jetpac, based in Singapore, covers more than 200 destinations with country, regional and global plans, and unlimited data packs are now available in over 40 countries. Its standout feature is Smart Delay, which gets you and up to five companions free airport lounge access if your registered flight is delayed by 60 minutes or more, a genuinely unusual perk for an eSIM provider. The eSIM profile is reusable, so returning travelers can just top up rather than install a new one each trip.
Pricing is competitive without being the outright cheapest, new users get a discounted first gigabyte, and it's mostly data-only, though a beta voice calling feature now lets iOS users buy call packs to around 50 countries. An account is required before you can purchase, and a few regional plans cover a narrower country list than direct competitors like Airalo.
- Pros: free airport lounge access through Smart Delay, wide coverage across 200+ destinations, reusable eSIM profile.
- Cons: account required to purchase, not always the cheapest per gigabyte, some regional plans narrower than rivals.
Two niche picks worth knowing about
The nine providers above cover most trips well. These next two are worth a special mention because each does one specific thing better than anyone else on this list.
Quibity (esim.sm)
Quibity is the eSIM brand of esim.sm, a company based in San Marino, and it covers more than 190 countries through individual country plans, regional bundles and a pay as you go Global plan. Two things make it stand out from the rest of this list. First, you can buy directly on quibity.com in a browser and receive your QR code by email, no app download required to purchase or install, handy if you're sorting out connectivity from an airport lounge on a phone that's already low on storage. Second, the Global Plan works as a pay-as-you-go credit balance rather than a fixed data bundle, and Quibity's own FAQ confirms that unused credit on that plan carries no expiration date, so you can top it up once and let it sit until your next trip. Worth noting this no-expiry promise applies specifically to Global Plan credit, standard country and regional plans still run on a set validity window once activated and cannot be recovered after they expire.
Reviews are consistently strong, with Quibity sitting around 4.6 out of 5 on Trustpilot across thousands of reviews, and 24/7 multilingual support that reviewers generally describe as responsive. Like most eSIMs, Quibity is data-only, so it won't give you a local phone number for calls or texts.
- Pros: buy and install entirely in a browser with no app required, Global Plan credit never expires, low prices across 190+ countries.
- Cons: data-only, standard country plans still expire once activated, coverage a step behind the widest options on this list.
HelloRoam
HelloRoam, run by London-based FutureSyncs, covers around 185 to 190 countries and earns its place here for two fairly specific situations. Fixed data plans start at just over a dollar for a small allowance, among the cheapest entry points we found anywhere, which makes it a sensible grab for a short layover or a weekend trip where you don't want to commit to a bigger bundle. It also sells unlimited daily plans from around $3.35 a day, noticeably cheaper than Holafly's unlimited pricing, which typically runs $5 to $8 a day, so if you want unlimited data without unlimited-feeling pricing, HelloRoam is worth comparing directly.
The trade-off for the sharp pricing seems to be support, and reports vary quite a bit from one review to the next. Some describe fast live chat responses within minutes, others report slower email response times, which may simply reflect a company still scaling since its recent launch. Worth watching as it matures, but the early numbers on price are hard to ignore.
- Pros: cheapest short-term entry plans we found, unlimited daily plans priced well below Holafly, fast QR activation across 185+ countries.
- Cons: newest brand here with the shortest track record, support quality reports are inconsistent.
How they compare
| Category | Airalo | Saily | Holafly | Nomad | Ubigi | Yesim | aloSIM | GigSky | Jetpac | Quibity | HelloRoam |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Price and value | 6.5/10 | 8.5/10 | 5.5/10 | 8.5/10 | 5.5/10 | 7.5/10 | 7/10 | 5/10 | 7/10 | 9/10 | 9.5/10 |
| Connectivity and speed | 8.5/10 | 8.5/10 | 6.5/10 | 7.5/10 | 8/10 | 6.5/10 | 7.5/10 | 8.5/10 | 7.5/10 | 7.5/10 | 9/10 |
| Country selection | 9.5/10 | 8/10 | 7/10 | 7.5/10 | 8/10 | 7.5/10 | 8.5/10 | 8/10 | 8/10 | 7.5/10 | 7.5/10 |
| App and setup | 9/10 | 8.5/10 | 9/10 | 6/10 | 6/10 | 7/10 | 8/10 | 7.5/10 | 7.5/10 | 8/10 | 7.5/10 |
| Customer support | 6/10 | 7.5/10 | 9/10 | 6/10 | 4/10 | 4/10 | 8/10 | 7/10 | 6.5/10 | 8.5/10 | 6/10 |
| Extra features | 7/10 | 9.5/10 | 7/10 | 6.5/10 | 8.5/10 | 9.5/10 | 8.5/10 | 8.5/10 | 9/10 | 5.5/10 | 7.5/10 |
| Overall | 8/10 | 8.5/10 | 7.5/10 | 7/10 | 6.5/10 | 7/10 | 8/10 | 7.5/10 | 7.5/10 | 8/10 | 7.5/10 |
These scores are our own, put together from published user reviews and independent speed tests rather than one single official rating, so treat them as a starting point rather than the last word. Your own experience can vary depending on where you're traveling and which local network your eSIM ends up connecting to.
Which one should you pick
- Cheapest overall: HelloRoam and Nomad usually come out on top, with Saily close behind.
- Widest coverage: Airalo remains the benchmark, though Saily, GigSky, aloSIM and Jetpac have all caught up to 200-plus destinations too.
- Genuinely unlimited data: Holafly has the most generous daily allowance of the group, while Airalo and Saily also offer unlimited plans but throttle sooner. HelloRoam sells unlimited daily plans too, priced below Holafly's, though we couldn't confirm its exact daily fair-use threshold to compare directly.
- Extras beyond data: Saily bundles in NordVPN, Yesim adds a VPN plus virtual phone numbers, and aloSIM includes a free real phone number through Hushed.
- Connecting more than just a phone: Ubigi is the only one here built to also cover laptops and tablets.
- Unusual trips: GigSky is the one with actual cruise ship coverage, and Jetpac throws in free airport lounge access if your flight gets delayed.
- A specific situation rather than an everyday pick: see the niche picks above, Quibity if you want to buy and install without an app and keep credit that never expires, HelloRoam if you need the cheapest possible short-term or unlimited plan.
Whichever you choose, it's worth double checking that your phone actually supports eSIM and confirming the current plans and prices on the provider's own app or site, since these details shift fairly often. If your itinerary includes a country with a patchy reputation for coverage, reading a handful of recent reviews for that specific destination is usually worth the five minutes it takes.