Best up-and-coming destinations in Asia

Fast-growing travel hubs and emerging cultural centers across Asia

Asia's emerging destinations are often overlooked neighbours of the continent's most visited countries, where improving infrastructure and easing visa conditions have begun making previously difficult destinations accessible to independent travellers. Several countries across Central and Southeast Asia are in an early growth phase, with enough foundational tourism infrastructure to support a visit while retaining the character that comes before mass market development reorganises places around visitor expectations.

Improving regional air connections and overland route development have opened itinerary possibilities that did not exist a decade ago, allowing travellers to combine emerging destinations with established neighbours in a single trip. Cities that were previously transit points are developing cultural and food scenes of genuine interest, with independent hospitality businesses emerging alongside the infrastructure that signals broader growth.

Research requirements are higher for emerging destinations and published guidebook information dates quickly in markets changing as fast as several Asian countries currently are. Visa conditions, border crossing options and internal transport are all subject to change and current traveller forums are more reliable than older sources. Your money goes a long way across most of the continent's emerging markets making the additional planning effort worthwhile even on modest budgets.

Country
Saudi Arabia
Desert kingdom of ancient traditions
Saudi Arabia opened to leisure tourism with a new e-visa system introduced in 2019. AlUla's ancient Nabataean tombs at Hegra sit carved into rose coloured sandstone. Visitors can explore the site much like a quieter version of Jordan's Petra. New museums and desert resorts continue opening across the region.
City in Vietnam
Da Nang
Beaches, Mountains and City Vibes
The Golden Bridge near Da Nang appears cradled by two giant stone hands above Ba Na Hills. It opened in 2018 and quickly became one of Vietnam's most photographed spots. Visitors can ride a cable car up through the clouds to reach it. Da Nang's beaches have drawn a fast growing wave of digital nomads.
Country
Oman
Ancient heritage meets natural wonders
Jebel Shams, nicknamed the Grand Canyon of Arabia, cuts a deep gorge through Oman's mountains. Wadi Shab's turquoise pools sit a short hike from the coastal road nearby. Visitors can swim through narrow canyon pools towards a hidden waterfall. Adventure tourism has grown quickly as an alternative to nearby Gulf cities.
City in Uzbekistan
Tashkent
Silk Road crossroads with modern flair
Tashkent's metro stations double as underground art galleries, decorated with mosaics and chandeliers. Uzbekistan's relaxed visa policies have drawn a fast growing number of visitors. Visitors can ride the line simply to view station after station of Soviet era design. The city serves as the main gateway before continuing on to Samarkand and Bukhara.
City in Vietnam
Hue
Imperial Vietnam on the Perfume River
Hue served as Vietnam's imperial capital for over a century under the Nguyen dynasty. Its walled Citadel and elaborate royal tombs are slowly drawing more heritage focused travellers. Visitors can cruise the Perfume River past pagodas and mausoleums outside the city. Restoration projects continue to open new sections of the complex each year.
City in Georgia
Batumi
Black Sea Vibes, Gardens and Art
Batumi's skyline has filled with new towers and casinos along Georgia's Black Sea coast. A twisting Alphabet Tower spells out the Georgian script in moving letters. Visitors can walk the seaside boulevard past botanical gardens just outside town. Investment has grown quickly since the city began courting international visitors.
City in Sri Lanka
Colombo
A Colorful Blend of Old and New
Galle Face Green has become a lively evening gathering spot in Colombo after years of rebuilding tourism. Street food carts line the seaside promenade as the sun sets over the Indian Ocean. Visitors can wander colonial era buildings in the nearby Fort district. A growing cafe scene has opened across several central neighbourhoods.
City in Georgia
Tbilisi
A blend of old-world charm and energy
Abanotubani's domed sulphur bathhouses have drawn bathers to Tbilisi for centuries. A rapidly growing wine and restaurant scene has spread through the surrounding old town. Visitors can soak in a private bathhouse before wandering nearby wine bars. Cable cars now carry visitors up to the hilltop fortress overlooking the city.
City in Armenia
Yerevan
Soviet Grandeur, Pink Stone, Lively Soul
Yerevan ranks among the oldest continuously inhabited cities in the world, founded in 782 BC. The nearby Areni 1 cave held what researchers call the oldest known winery on record. Visitors can tour vineyards across the surrounding valleys as Armenia's wine tourism grows. Mount Ararat rises visibly on the horizon on clear days.
City in Mongolia
Ulaanbaatar
Vibrant capital where steppes meet skyscrapers
Ulaanbaatar serves as the main gateway to Mongolia's Gobi Desert and its dinosaur fossil sites. Paleontologists have uncovered some of the world's best preserved dinosaur eggs in the region. Visitors can arrange multi day trips into the desert from agencies in the capital. Glamping style ger camps have grown quickly to meet rising demand.
City in Azerbaijan
Baku
Where modernity meets ancient charm
Baku's Flame Towers have reshaped the skyline of Azerbaijan's oil rich capital since 2012. A Formula 1 street race has run through the old city each year since 2016. Visitors can walk cobbled lanes in the walled Old City below the modern towers. The Caspian Sea stretches out along the promenade nearby.
City in Kazakhstan
Almaty
Mountains, markets and modern spirit
Shymbulak ski resort sits just a short drive above Almaty in the Tian Shan foothills. Investment in lifts and lodges has grown quickly over the past decade. Visitors can ride a gondola up from the city for alpine views within an hour. Apple orchards below give Almaty its old nickname, Fatherland of Apples.
City in Uzbekistan
Samarkand
The Silk Road’s Shimmering Gem
Samarkand's Registan Square once served as the heart of the ancient Silk Road. Three tiled madrasas face each other across the square, covered in blue mosaic patterns. Visitors can explore the interior courtyards after years of restoration work. Eased visa rules have brought a fast growing wave of visitors in recent years.
City in Kyrgyzstan
Bishkek
Soviet Squares, Mountain Backdrops, Bazaars
Bishkek serves as the gateway to Kyrgyzstan's Tian Shan mountains and its growing trekking scene. Ala Too Square anchors the Soviet era city centre with wide open plazas. Visitors can arrange multi day treks into the mountains from agencies downtown. Song Kul Lake's high altitude yurt camps draw growing numbers each summer.
Country
East Timor
Coral reefs, mountain trails and quiet beaches
Timor Leste became the world's newest country when it gained independence in 2002. Coral reefs off Atauro Island remain largely untouched by mass tourism. Visitors can dive or snorkel among some of the most biodiverse waters in the region. Dili's small guesthouses and dive shops have only recently begun to grow.
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